Hellebusch Research & Consulting, Inc. (formerly known as Q2 Marketing Research, Inc.), was started in 1992 by Stephen J. Hellebusch, Ph.D. After surveying potential clients, the company was founded to fill a need for actionable, meaningful marketing research. Hellebusch brings a wealth of research experience to every project, since a senior marketing researcher is involved in each one. The company also differentiates itself by using the discipline of the six-step process to question objectives in-depth and develop an analytical plan, thus ensuring analyses that are well thought out prior to data collection. Research Designs: Promotional Testing Taste Tests HUTs Advertising and Image Habits and Attributes Conjoint New Product Concept Testing Dietic changes Label Comprehension Testing Populations Interviewed: Cardiologists Dentists Dietitians Gastroenterologists GPs/FPs/IMs Infectious Disease Specialists Nurses OB/GYNs Pediatricians Periodontists Pharmacists Urologists Category Experience: Analgesics Antacids Antibiotics Antiherpetics Antihistamines Calcium Supplements Cholesterol Reduction Laxatives Moisturizers Nutritional Supplements Smoking Cessation Vaginal Yeast Infections Founder Biography: Dr. Stephen Hellebusch began his research career at Burke Marketing Research, Inc. He served as Marketing Research Director at Mobil Chemical and at Merrell Dow Pharmaceuticals, Inc. where he was in charge of all marketing research on nonprescription products, potential switch products, and several prescription products. Dr. Hellebusch received his Ph.D. in Experimental Psychology from the University of Notre Dame, concentrating in research design, statistics, perception, and memory. He received his undergraduate degree from Thomas More College. In addition to his current project and consulting work, he periodically teaches a tutorial for the American Marketing Association. Hellebusch Personnel: Susan Mason - Account Executive Julie Hellebusch - Moderator / Office Manager