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The Art of Marketing Research is an examination of the thought and quality that are needed at each stage of the marketing research process. It distills those aspects that are art, which makes it exceptional. Nearly all other texts concentrate on the scientific aspects of marketing research to the detriment of the artistic component.
It is 82 pages long, and is sold by Hellebusch Research & Consulting, Inc. for $14.95 per copy. If you are interested in a copy, contact us at info@hellrc.com, or call 800-871-6922.
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